Jaguar Land Rover is committed to best-in-class innovation, looking within and outside of our own company to create a better experience for our customers and define the future of in-vehicle infotainment.

Based in Portland, Oregon, the Jaguar Land Rover Tech Incubator is an immersive program designed to encourage, support, and promote U.S.-based, early-stage software startups that are positioned to help define the future of connected cars and mobility. By nurturing and investing in these companies, Jaguar Land Rover increases its access to innovative technologies that could enhance our customer experience, while growing healthy companies and expanding the size of the automotive supply ecosystem.

We are seeking innovative companies not just with automotive technologies, but across a range of industries and verticals, including consumer electronics, cloud-based technologies, data analysis, and visualization and Human Machine Interface (HMI). Our growing Portland-based R&D team will work directly with the selected Incubator startups to help make their ideas a reality, and to adapt their existing technologies to succeed in an automotive environment.


Jaguar Land Rover is built around two iconic brands with a wonderfully rich heritage and powerful consumer appeal and loyalty.

Jaguar Land Rover was formed in 2008 when Tata purchased Jaguar Cars and Land Rover from Ford Motor Company. It is a subsidiary of Tata Motors (TML).

Jaguar Land Rover is headquartered in the UK and is the largest premium automotive brand there, as well as the largest automotive employer. The Jaguar Land Rover team as a whole has more than doubled in the past five years, with 35,000 of its nearly 40,000 global employees being UK-based. 

The Jaguar Land Rover Open Software Technology Center (OSTC) in Portland, OR is helping lead the development of future vehicle infotainment and will continue doing so by working directly with Incubator companies.

Jaguar Land Rover employs 9,000 engineers and designers globally, and will increase its Portland-based R&D team from 30 to 80 as part of its OSTC expansion.

Jaguar Land Rover Global sales reach is a worldwide network covering 154 countries.